---
title: "Google Ads & Delivery Performance | Jan–Sep 2025 vs 2026"
url: https://janarraj.com.my/case-studies/google-ads-growth-2024-2025/
date: 2026-09-14
modified: 2026-10-20
lang: en
author: "Janarraj Rajandran"
description: "January–September 2025 versus 2026: reported delivery cases increased 52.43%, while Google Ads spend per reported case decreased 19.76%."
word_count: 334
---

# Google Ads & Delivery Performance | Jan–Sep 2025 vs 2026

[Home](/)/[Case Studies](/case-studies/)/Google Ads & Delivery PerformancePERFORMANCE MARKETING / JAN–SEP 2025 VS 2026
# More delivery cases.Lower advertising spend per reported case.
I manage Google Ads activity and review campaign expenditure alongside delivery-case reporting. From January to September 2026, reported delivery cases reached 32,617, up 52.43% compared with the same period in 2025. Google Ads expenditure increased by 22.32%, while advertising spend per reported delivery case fell from RM14.68 to RM11.78.

Context & my roleLatest results: Jan–Sep 2025/2026Measurement notes

THE BUSINESS OBJECTIVE
## Review advertising activity alongside business delivery.
The objective is to understand campaign scale and expenditure alongside reported delivery activity. Reviewing the same nine months in both years gives a consistent period comparison, while keeping advertising metrics and business delivery counts distinct.

### My confirmed role
I manage Google Ads Search and Performance Max activity, including keyword research, ad copy, campaign optimisation, conversion tracking and performance reporting. I analyse channel performance and prepare management-ready reports on traffic, enquiries and conversions.

For this review, I compare Google Ads expenditure and impressions with the reported delivery-case totals. These are reported outcomes during the period, not a claim that I exclusively caused the change or that every case came from Google Ads.

LATEST REPORTED RESULTS
## Delivery volume grew faster than advertising expenditure.
**Reporting period:** January–September 2025 versus January–September 2026

**+52.43%**
### Reported delivery case growth
11,219 additional cases versus Jan–Sep 2025

**32,617**
### Reported delivery cases
January–September 2026

**19.76% lower**
### Google Ads spend per reported delivery case
RM14.68 → RM11.78 · expenditure ÷ reported cases

| Metric | 2025 | 2026 | Change |
| ------ | ---- | ---- | ------ |
| Reported delivery cases | 21,398 | 32,617 | +52.43% |
| Impressions | 9,979,009 | 45,357,353 | +354.53% |
| Google Ads expenditure | RM314,026.60 | RM384,101.72 | +22.32% |
| Google Ads spend per reported delivery case | RM14.68 | RM11.78 | −19.76% |
| Estimated sales at RM250 per delivery case | RM5,349,500.00 | RM8,154,250.00 | +52.43% |
| Estimated sales-to-ad-spend ratio · RM250 per case assumption | 17.04× | 21.23× | +24.62% |

### Monthly reported delivery cases
January–September · 2025 versus 2026

**2025 · outlined**2026 · solid**0****1.25k****2.50k****3.75k****5k**JanFebMarAprMayJunJulAugSepBoth series use the same scale and a zero baseline. Exact monthly values are in the expandable table below.

View exact monthly values · January–September 2025 / 2026
| Month | Reported delivery cases 2025 | Reported delivery cases 2026 |
| ----- | ---------------------------- | ---------------------------- |
| Jan | 2,060 | 3,138 |
| Feb | 1,814 | 3,187 |
| Mar | 2,395 | 3,544 |
| Apr | 2,189 | 3,693 |
| May | 2,243 | 3,418 |
| Jun | 2,312 | 3,406 |
| Jul | 2,684 | 3,875 |
| Aug | 2,875 | 4,104 |
| Sep | 2,826 | 4,252 |
| Jan–Sep total | 21,398 | 32,617 |

MEASUREMENT NOTES
## What these figures measure.
**Reported delivery cases** are business delivery counts. They are not relabelled as leads, enquiries or advertising conversions.

**Google Ads spend per reported delivery case** is Google Ads expenditure divided by the reported case count. This is a blended reporting comparison, not Google Ads CPA or an attributed acquisition cost.

**Estimated sales** use an assumption of RM250 per reported delivery case. They are not verified actual revenue or profit.

**Estimated sales-to-ad-spend ratio** is estimated sales divided by Google Ads expenditure. The RM250-per-case assumption applies to both years. It is not labelled ROI, profit or margin.

The supplied report supports the period totals and monthly delivery comparison. It does not establish a complete advertising-to-delivery attribution path. Claims about profit, margins, server-side tracking, offline conversion imports, automated bidding mechanics or exclusive causation are not made here.

Only January–September is included for each year. No October–December 2025 points are presented as if matching 2026 observations exist.

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